DEWBERRY MAKES ITS FIRST DEBUT IN VIETNAM
WHEN AN ICONIC FRAGRANCE GOES HAND IN HAND WITH POSITIVE IMPACT
First launched in the 1990s, Dewberry quickly became one of the most iconic fragrances, closely associated with the memories of generations of beauty lovers around the world. After more than three decades across international markets, Dewberry is officially introduced in Vietnam for the very first time by The Body Shop, offering local consumers the opportunity to experience the full spirit of a scent that defined the 90s.
Dewberry stands out with its juicy, sweet, and vibrant fruity notes, evoking the free-spirited, bold, and expressive energy of the 90s. The blend of ripe wild berries and delicate wildflower notes creates a bright yet balanced fragrance — distinctive enough to become a personal signature, while still perfect for everyday use.
The Dewberry collection in Vietnam includes shower gel, hand cream, body care products, and perfume oil — signature items that have shaped the Dewberry legacy over the years. These products provide a gentle body care experience, nourishing textures, and a sweet, comforting scent that lingers pleasantly on the skin.
Across many international markets, Dewberry is more than just a fragrance — it is an emotional icon tied to cherished memories and feel-good experiences. As beauty trends increasingly embrace nostalgia and individuality, Dewberry’s first arrival in Vietnam marks a meaningful milestone, bringing a global fragrance icon closer to a new generation of consumers.
One of the most iconic highlights of this launch is the return of the Dewberry Perfume Oil. Loved since the 90s, the Dewberry Perfume Oil preserves the original spirit of the fragrance, featuring a concentrated oil texture that allows the scent to last longer on the skin and diffuse in a more intimate, personal way.
Alongside the launch in Vietnam, The Body Shop aims to extend Dewberry’s story beyond beauty. Accordingly, 5,000 VND from every Dewberry product sold between 27 January 2026 and 31 March 2026 will be donated to the “Dandelion” One-Stop Service Model — a support initiative for women and children affected by abuse and violence. The program provides psychological counseling, medical assistance, and legal support within a safe and compassionate environment, helping survivors receive timely protection and gradually recover. The model is currently implemented at four major hospitals: Hung Vuong Hospital, Children’s Hospital 1, Children’s Hospital City, and the Orthopaedic & Trauma Hospital.
Accompanying the campaign is Trác Thúy Miêu as its official ambassador. Known for her independent spirit, strong personality, and deeply humanistic voice, she joins The Body Shop in spreading the message that every beauty choice can be an act of kindness — where a fragrance not only evokes memories but also contributes to positive change within the community.
Through Dewberry, The Body Shop reaffirms that an iconic fragrance from the 90s is not only returning to be loved once again, but also carries forward meaningful values that resonate with the spirit of modern living.
