GAP is a famous American fashion brand, founded by Donald Fisher and Doris Fisher in 1969 in San Francisco, California.
The brand's designs focus on comfort, durability, and simplicity, with staple products such as logo t-shirts, classic jeans, hoodies, and denim jackets. GAP does not follow fast fashion trends but aims for timeless values, suitable for all ages and lifestyles. The free-spirited, liberal vibe of the West Coast of the United States is a constant source of inspiration in the brand's collections.
GAP's core message is 'fashion for everyone.' The brand always emphasizes inclusivity and individuality, as reflected in diverse advertising campaigns like 'Individuals of Style' (1990) and collaborations with artists and celebrities to celebrate uniqueness
