MLB stands for Major League Baseball – the professional sports organization of baseball. The MLB brand belonging to F&F Group opened its first MLB Korea store in 1997 – this is also the first business model to launch MLB as a casual fashion brand. To date, MLB has had 250 stores across Asia such as Korea, Hong Kong, Macau, Taiwan, China and Vietnam. MLB draws inspiration from a mix of sport, street fashion and culture. The brand that designs and manufactures men’s and women’s apparel, shoes and accessories inspired by the logos of famous baseball teams, offers collections that combine utility and fashion. In addition, MLB also selects Instagram influencers to be part of #MLBCREW. These people, when wearing MLB’s clothes and accessories, are the strong messages of the brand to young people.
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